AdvertiserCOI/Welsh Assembly Government
AgencyWieden + Kennedy London
SectorMedia / Entertainment Brands and Sport brands
Wieden + Kennedy London has created a campaign for the Welsh Assembly Government to celebrate Wales as the host for the Ryder Cup.
The TV spot aims to represent the game not only as competitive, but something to be
enjoyed between friends and features four non-actor mates putting on the golf course of Nefyn in Wales.
The film will run on NBC America and Sky Sports in the UK throughout the tournament. Wieden + Kennedy has also created a documentary (featured) which is also available on YouTube called ‘Our First Ryder Cup’, featuring Brothers and Sisters actor Matthew Rhys talking about the upcoming tournament.