C2 Montréal

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

Find out why success is openness to change, how rejection is the cause of disruption, and why brands need to join in the conversation

Sid Lee is a kyu collective agency that collaborates with global super-brands including Pepsico.


More from C2 Montreal

Who gave the best talk at C2?
Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder
News UK depicts politicians as animals fighting about Brexit
'Influencer' is a dirty word for brands and creators
Bose renews F1 sponsorship on Channel 4 despite fewer live races
MediaCom, PHD, OMD, C4 and Telegraph lead Campaign Media Awards 2019 shortlist
NME partners Netflix for special print run
Refinery29 launches anti-ageism focus and changes to 'Refinery59'
New-business activity sees marginal drop as agencies get more selective
Freelance at 50: A further follow-on...
Confession: I love advertising
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
One-word answers with both of Terri & Sandy's leaders

insert your text here

insert your text here