Bendicks is aiming to update the image of its Werther's Original boiled sweets with a new TV campaign. In its first work for the confectionery brand since it took over the account last year, McCann Erickson has replaced the old fashioned-spots featuring a boy and his grandpa with a more modern family situation. The ad, directed by Kirk Jones whose film credits include Nanny McPhee and Waking Ned Devine, features a boy, Tom, and his dad. Tom explains how his friend Jake's dad bought him a laptop, an iPod and an Xbox 360. However, as they open their Werther's Originals, Tom adds that Jake's dad isn't around much and won't even be at the upcoming school sports day.