Werther's Original 'Jake's dad' by McCann Erickson

Bendicks is aiming to update the image of its Werther's Original boiled sweets with a new TV campaign. In its first work for the confectionery brand since it took over the account last year, McCann Erickson has replaced the old fashioned-spots featuring a boy and his grandpa with a more modern family situation. The ad, directed by Kirk Jones whose film credits include Nanny McPhee and Waking Ned Devine, features a boy, Tom, and his dad. Tom explains how his friend Jake's dad bought him a laptop, an iPod and an Xbox 360. However, as they open their Werther's Originals, Tom adds that Jake's dad isn't around much and won't even be at the upcoming school sports day.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites