Wesleyan appoints Partners BDDH and Brann for ads task

Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing agency, Brann, to help raise the profile of the assurance group.

Wesleyan Financial Services has enlisted the services of Partners

BDDH and the direct marketing agency, Brann, to help raise the profile

of the assurance group.



BDDH and Brann pitched in conjunction with MSc, the media planning joint

venture established recently between New PHD and BDDH, and this unit has

picked up media buying on the multi-million pound account.



’Wesleyan is a powerful but not well-known assurance company,’ explained

BDDH’s managing director, Nigel Long, who led the pitch. ’Our job is to

create a unique long-term positioning in the financial services

market.’



Long said the assurance group, which offers a wide range of financial

products from pensions to endowments, was originally introduced by

Clerical & Medical, an existing client of BDDH. Wesleyan bought Clerical

& Medical’s field sales team, Provision, and does not represent a

conflict because the two assurance groups use different methods of

selling to the public.



BDDH originally pitched against Wesleyan’s two incumbents, DMB&B and

BMP4, for the business, as well as Wolff Olins and GGT in conjunction

with GGT Direct. J. Walter Thompson entered later in the process, once

GGT was forced to pull out because of its merger with the BDDP

network.



BDDH and Brann will develop an advertising and direct mail campaign

aimed at generating appointments for Wesleyan’s team of specialist

financial consultants. Budgets are unconfirmed but are expected to top

pounds 8 million in total, and are likely to be split evenly above and

below the line.



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