Western bows out as Carlton calls review

Western International Media has resigned its Carlton Television media planning and buying account after the broadcaster contacted rival agencies about the business.

Western International Media has resigned its Carlton Television

media planning and buying account after the broadcaster contacted rival

agencies about the business.



Carlton has kicked off talks with a number of media agencies with a view

to preparing a full pitch for the task, which has been handled by

Western as part of a full-service relationship with its sister creative

agency, Lowe Howard-Spink.



Carlton and Western are understood to have agreed earlier this year to

try to change the brief the media shop was working to. Western was keen

to redefine some of the administrative tasks and get more involved in

strategy. Meanwhile, Carlton approached other agencies.



After failing to reach agreement over a brief, Western has declined to

repitch. Mike Tunnicliffe, the managing director of Western, said: ’We

have a long-standing relationship with Carlton, but we’re now looking at

the way we move our business forward in the light of last week’s

news.



The sort of service Carlton wanted wasn’t in keeping with our future

plans.’



Fran Cassidy, managing director of Carlton, confirmed the review.



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