Western Union hires MullenLowe Mediahub for global media

Western Union, the money transfer service, has appointed MullenLowe Mediahub to be its global media agency in a consolidated £250m account.

Western Union: 2012 global campaign starring ex-footballer Patrick Vieira
Western Union: 2012 global campaign starring ex-footballer Patrick Vieira

The company has decided to consolidate its global offline and online media planning and buying, having used a roster of agencies on a project basis, including Vizeum for global above-the-line media. 

Vizeum pitched for the consolidated business alongside Zenith. MullenLowe Profero has been Western Union’s global digital media agency since 2006.

It is the first global account win for MullenLowe Mediahub since MullenLowe Group announced in April it had fused Mediahub and MullenLowe Profero’s Performance media arms, creating a full-service media agency. 

For Western Union, Mediahub has created Team Union to serve the account. It will be based in London with 16 regional hubs across the Africa, Asia, Europe, the Middle East, and the Americas.

Mcgarrybowen will continue to handle Western Union’s global creative duties alongside BarBar Shop, the company’s in-house global creative production unit.

Dale Gall, UK chief executive of MullenLowe Group, said: "Western Union’s purpose to drive brand and vision, to be a global leader in cross-currency, cross-border money movement, complements Mediahub’s mission to work with the world’s most innovative brands."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More