Western Union hunts for single creative agency

Western Union, the money transfer business, is looking for a single creative agency to handle its global advertising.

Western Union: global brief
Western Union: global brief

The company is contacting agencies about the pitch and the shortlisted shops will be briefed at Western Union’s headquarters in Denver, Colorado, in August. It is running the pitch itself.

The search comes as Western Union seeks to expand beyond money transfers and become the go-to financial services provider for people not served well by existing financial institutions.

As part of this strategy, the brand is seeking to find ways to incorporate its services more into mobile and ATM devices.

The Omnicom agency 180 Amsterdam created Western Union’s most recent global campaign. The brand has also worked with FCB Inferno and Leo Burnett in the UK and M&C Saatchi Madrid in Spain. Lowe Profero has held Western Union’s global digital business since 2011.

Western Union did not respond in time to comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published