Western International Media has scooped the pounds 3 million
strategic planning and buying business for Emap Online after a four-way
pitch, which was thought to have included Carat and two new-media
The agency’s brief is to promote the operation’s range of online brands
in the frenetic and competitive dotcom market, as well as competing
against off-line competitors.
Lawrence Janes, the marketing and business development director of
Western, said: ’It’s always a great testimony for a media specialist to
handle a media owner’s account, and to handle one of the leading online
players is testimony indeed to our approach to complex communication
Emap Online contains brands such as the Box Online, 1Ski.com and
The initial marketing push will be dedicated to the travel brands.
Andrew Warner, the marketing manager of Emap Online, who joined from BBC
Online in September, said: ’My first task here was to establish a
marketing function at Emap Online and to build a robust marketing plan
to take the organisation forward. We are now in phase two and are
appointing a roster of agencies to deliver our objectives. We decided to
pitch the media account first as media strategy is central to our
Warner is now talking to advertising agencies about the creative
account, and is hoping to conclude the process by the end of the month.
He added: ’I want our agencies to work together as one team, as our
Western’s win comes soon after picking up another piece of online
business, having wrestled the pounds 2 million Vauxhall Online task from
BMP Interaction at the end of last year.