Westfield kicks off customer relationship marketing pitch

Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.

Westfield…Stratford City opens in September
Westfield…Stratford City opens in September

The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment.

Westfield does not currently retain a CRM agency but is thought to be keen to boost its skills in this area in order to build a stronger relationship with its regular visitors.

The search begins ahead of the launch of Westfield's Stratford City development, which is due to open its doors in September. Westfield Stratford City will reportedly be the largest urban shopping centre in Europe, offering 1.9 million square feet of retail and leisure space.

Westfield is also currently reviewing its advertising business, having parted company with the incumbent, CHI & Partners, last month.

CHI, which had won the business in April last year, is responsible for Westfield's most recent ad campaign, introducing the brand's new "Fashion Lives" positioning.

Westfield previously used Adam & Eve to handle its advertising. However, the agency, which created work using the "Shopping in a new light" line, resigned the business after it won the John Lewis ad account in December 2009.

Other agencies on Westfield's marketing roster include The Viral Factory, which handles viral activity; Made by Many, which oversees digital advertising; and Yellow Door, which manages PR.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).