WH Smith signs up Tiff for Christmas

Martine McCutcheon, the EastEnders actress turned chart-topping singer, has been signed to star in the opening salvo of WH Smith’s multi-million-pound pre-Christmas television campaign.

Martine McCutcheon, the EastEnders actress turned chart-topping

singer, has been signed to star in the opening salvo of WH Smith’s

multi-million-pound pre-Christmas television campaign.



She turns up in the unlikely role of a carol singer giving a doorstep

rendition of her hit song, Perfect Moment, in a commercial breaking

nationally on Monday.



It is the first of 21 films produced by Abbott Mead Vickers BBDO

featuring the comedy actor, Nicholas Lyndhurst, who continues playing

all four members of a dysfunctional family.



For McCutcheon, the commercial marks her second appearance in a TV

campaign since making her debut for Woolworths. It ties in with a

special price offer at WH Smith on her new album, You, Me and Us.



In the commercial, Lyndhurst plays Sascha, the daughter of the family,

who is being plagued by carol singers.



She opens the front door and quickly slams it shut when she finds an odd

bunch of singers performing a terrible version of Ding Dong Merrily On

High. When the doorbell rings again an irate Sascha answers it only to

faint with the shock of finding McCutcheon singing alone.



The commercial was written by Mike Nicholson, art directed by Daryl

Corps and directed by Sid Roberson of Roberson Films. Media is being

bought by Motive.



AMV drafted in Lyndhurst to create his multi-faceted role after it took

over the WH Smith creative assignment from Bartle Bogle Hegarty in May

1996.



The series of commercials is being used to show the variety of Christmas

gift ideas available at the retailer which is also the UK’s largest

bookseller.



The chain has 700 stores and claims 7.5 million regular shoppers and 5.5

million loyalty card scheme members.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).