This time of year, bankers get their bonuses. A couple of years ago
in Corney & Barrow, the wine bar below Ogilvy & Mather’s building, a
bloke from BZW was braying about the Tiffany lamp he’d just bought for
pounds 13,000. Listening to this was a group of our creatives who each
earned less, in one year, than his new knick-knack. What followed was a
free and frank discussion of different cultural values.
That’s why Canary Wharf is a problem for a lot of people at O&M. Not
because it’s ten miles out of town, but because it’s culturally at
variance with us. You’ll see what I mean on page three of the weekly
paper, the Wharf, this week. Model of the Week is Maisoon Muhklis, who
works for Credit Suisse. ’For Maisoon,’ we learn, ’there’s only one
place to do her shopping: New York.’
There are two communities on the Isle of Dogs. The Wharf is written for
only one of them. The other community is that of the old Docklands,
completely taken over by the changes that have occurred to what was
probably one of the most traditional parts of Britain.
About 48 per cent of the people who live on the Isle of Dogs are
unemployed. Around our offices, if you care to look, you’d find some of
the most harrowing experiences of family life on or below the poverty
line. Reading the Wharf, you wouldn’t have a clue.
However, if I put aside my social conscience, I did actually enjoy the
Wharf. It’s always a pleasure to read about the people you know, such as
the amazing Pamela Schneider who runs the First Edition restaurant.
It’s also good to see our very own PR spin doctor, Lindsay McMurdo,
providing the Wharf with quite a number of column inches about us.
Patrick Collister is the executive creative director of Ogilvy & Mather.