THE WHARF: AN EXPERT’S VIEW: Patrick Collister maintains the Wharf has a blinkered view about Docklands life

This time of year, bankers get their bonuses. A couple of years ago in Corney & Barrow, the wine bar below Ogilvy & Mather’s building, a bloke from BZW was braying about the Tiffany lamp he’d just bought for pounds 13,000. Listening to this was a group of our creatives who each earned less, in one year, than his new knick-knack. What followed was a free and frank discussion of different cultural values.

This time of year, bankers get their bonuses. A couple of years ago

in Corney & Barrow, the wine bar below Ogilvy & Mather’s building, a

bloke from BZW was braying about the Tiffany lamp he’d just bought for

pounds 13,000. Listening to this was a group of our creatives who each

earned less, in one year, than his new knick-knack. What followed was a

free and frank discussion of different cultural values.



That’s why Canary Wharf is a problem for a lot of people at O&M. Not

because it’s ten miles out of town, but because it’s culturally at

variance with us. You’ll see what I mean on page three of the weekly

paper, the Wharf, this week. Model of the Week is Maisoon Muhklis, who

works for Credit Suisse. ’For Maisoon,’ we learn, ’there’s only one

place to do her shopping: New York.’



There are two communities on the Isle of Dogs. The Wharf is written for

only one of them. The other community is that of the old Docklands,

completely taken over by the changes that have occurred to what was

probably one of the most traditional parts of Britain.



About 48 per cent of the people who live on the Isle of Dogs are

unemployed. Around our offices, if you care to look, you’d find some of

the most harrowing experiences of family life on or below the poverty

line. Reading the Wharf, you wouldn’t have a clue.



However, if I put aside my social conscience, I did actually enjoy the

Wharf. It’s always a pleasure to read about the people you know, such as

the amazing Pamela Schneider who runs the First Edition restaurant.



It’s also good to see our very own PR spin doctor, Lindsay McMurdo,

providing the Wharf with quite a number of column inches about us.



Patrick Collister is the executive creative director of Ogilvy & Mather.



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