Promoted
The Trade Desk

What's the key to effective brand storytelling?

The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.

Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More