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The Trade Desk

What's the key to effective brand storytelling?

The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.

Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).