Which? seeks shop for £5m ad account

Which?, the consumer champion, is talking to agencies about its £5 million advertising account.

Which?: talking to agencies
Which?: talking to agencies

The brand currently uses Dare on ad projects, but sources said it has made initial approaches to other shops as it looks for new creative ideas.

It appears that the review process is at the chemistry meeting stage.

Dare has worked on the account for the past two years and, in April, created the latest spot in its "works for you" campaign. It promoted the brand’s expert product review service on which.co.uk.

Which? offers a range of product reviews, covering everything from laptops to financial products, in both print and online form. It is operated by the Consumers’ Association and also campaigns on a range of issues that impact on consumer rights.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published