Whiskas TBWA\London

If there's set of rules about catfood advertising, then this spot by TBWA\London for Whiskas must break nearly every one. Firstly, it stars a man. Yes, a man with a pet cat. And second of all, it doesn't finish with the cat showing unending appreciation for its owner. Its message still hits home -- your cat can tell if you're feeding it inferior brands. And, of course, the cat is cute -- it doesn't break that rule.


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