Beefeater, the pub and rest-aurant chain, has split with Bartle
Bogle Hegarty after nine years and appointed Mother with a brief to
regenerate and refocus its image.
The Whitbread-owned com-pany is mid-way through revamping its entire
offering, from the menu and staff training through to the restaurants
Ann Elliot, the marketing and planning director at Beefeater, said:
’Mother’s enthusiasm and vision perfectly matches our desire to make a
step change in people’s perception of what Beefeater offers now and in
Last October, Beefeater advertised on television for the first time in
four years with a pounds 500,000 campaign.
Stef Calcraft at Mother said: ’For many, Beefeater’s image is tainted
with a 70s hangover, when the reality is different. It’s a great British
brand and we are looking forward to working with Beefeater to make it
Media planning and buying will remain with Motive.