Whitehall appoints Grey to handle pounds 3m UK Anadin account

Grey is understood to have landed its first assignment in this country for the pharmaceuticals giant, Whitehall Laboratories, by picking up the pounds 3 million creative advertising account for the famous Anadin painkiller brand.

Grey is understood to have landed its first assignment in this

country for the pharmaceuticals giant, Whitehall Laboratories, by

picking up the pounds 3 million creative advertising account for the

famous Anadin painkiller brand.



Whitehall pulled the account from Publicis last November so that the

agency could concentrate on introducing a new analgesic - Advil - from

the US.



Since then, Whitehall has been talking to a number of agencies,

including Duckworth Finn Grubb Waters, Young and Rubicam, which held the

Anadin brand until 1995, and Grey. Y&R and Grey both handle brands in

the US for Whitehall’s parent, American Home Products.



Grey may have gained an edge by hiring the former Y&R chairman, Clive

Holland, last November. Although Holland was taken on as executive

vice-president in charge of BAT Industries worldwide, he is understood

to be close to top management at Whitehall.



Nigel Sharrocks, the managing director of Grey, refused to comment. But

other industry sources said Grey had picked up the business.



Media, which is handled by CIA Medianetwork, is unaffected by the

switch.



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