Whyte & Mackay to call pitch for £20m global Vladivar task

The Scottish whisky group Whyte & Mackay is preparing to review its estimated £20 million global creative advertising account for the Vladivar vodka brand, currently handled by The Union.

The account is worth around £4 million in the UK. Sources close to the review say Whyte & Mackay is considering extending the process to its entire portfolio of brands, worth around £15 million in the UK.

The company contacted a number of agencies several months ago about Vladivar.

However, that pitch was put on hold so as not to interfere with the crucial Christmas advertising period. The review is expected to be revived early next year.

Whyte & Mackay announced this week that it has appointed the former Faulds group account director Sian Marshall as its brand controller. Earlier this year, the chief executive, Vivian Imerman, began a major restructure, including changing the company name from Kyndal to Whyte & Mackay.

Imerman said the restructuring would include £70 million of investment in upgrading equipment and brand marketing. In a July statement he said: "Our products have suffered from a lack of investment and the £50 million that we will spend on marketing will help the brands to meet their potential."

Whyte & Mackay was unavailable for comment as Campaign went to press.

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