Wickes appoints OMD UK to search account

Wickes, the home improvements store, has appointed OMD UK to its search account after a competitive pitch involving Aegis Media's iProspect.

Wickes: Wicksey the dog character
Wickes: Wicksey the dog character

The incumbent on the account was search specialist Greenlight.

OMD won despite iProspect’s sister Aegis agency Carat picking up the Wickes £23m media planning and buying account at the end of last year.

Wickes introduced the Wickesy the dog in September, in a social media and TV campaign for its paint range by the advertising agency MWO and the social media shop Jam. The Engine-owned social media agency was appointed to its social media account in March after a pitch, which began in November 2011.

Following Jam's appointment Wickes made its first foray into social media in May when it launched the My Projects on Facebook. The app allow people to create a shareable digital portfolio for their DIY projects.

The hiring of Jam strengthened its relationship with Engine as it has worked with Partners Andrews Aldridge on its direct marketing since February 2011.

A spokeswoman for OMD UK declined to comment.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.