Wickes to flag up catalogue with ad campaign

Wickes is rolling out an ad campaign to promote its catalogue for the first time, as it shifts its focus beyond in-store promotions to reach a mass audience.

Wickes: promotes catalogues in ad campaign
Wickes: promotes catalogues in ad campaign

A series of 30-second TV ads, created by MWO, will continue the style of previous campaigns and carry the tagline 'It's got our name on it'. The spots, featuring tradesmen ordering goods 'on-the-go', break today (Wednesday) and will run until 6 February.

Previously, the DIY brand's marketing has promoted the quality of its own-brand products, rather than its catalogue.

Wickes is also understood to be looking for an agency to handle its loyalty scheme. The 'My Wickes Card' programme is currently managed inhouse.

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