Wickes seeks shop for CRM business

Wickes, the DIY retailer, is looking for an agency to handle its CRM business.

Wickes: seeking agency for CRM account
Wickes: seeking agency for CRM account

A number of agencies have already been in discussions with the company regarding the account, and pitches are due to take place later this month.

The successful agency will be responsible for handling digital and direct marketing activity for the brand, focusing predominantly on promoting and improving Wickes' My Wickes Card loyalty programme. The activity is currently handled in-house.

MWO is the incumbent on Wickes' advertising business. Earlier this month, the agency launched a series of TV ads that promoted the variety of products on offer in the retailer's catalogue.

The campaign continues to use Wickes' long-running advertising strapline: "It's got our name on it."

MWO has worked with Wickes on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).