Wieden+Kennedy Amsterdam launches The Dam Armada

Independent global ad agency Wieden+Kennedy Amsterdam has launched its first independent digital product agency, called The Dam Armada.

Dam Armada: from left, Jordi Martinez, Leigh Hibell and Jesus Gollonet
Dam Armada: from left, Jordi Martinez, Leigh Hibell and Jesus Gollonet

The business unit will sit within W+K Amsterdam and comprises creative developers and designers who will develop digital products.

The unit will create digital apps and installations for existing W+K clients, as well as new clients, and will develop independent products to be sold for Android and Apple platforms.

The unit was created by Jordi Martinez, W+K creative technology director, who will lead the Dam Armada team.

Martinez said: "It’s about proactively developing digital opportunities for brands, working beyond the scope of the briefs we’re given. We are crafters, so we create unique, tailor-made, interactive experiences."

Lee Newman, managing director of W+K Amsterdam, said: "As an independent agency, we have the latitude to experiment and we try to foster a spirit of entrepreneurialism. The Dam Armada is a perfect example of it.

"This really is a different model and requires a different mindset. Rather than answering client briefs, the Dam Armada has the freedom to dream up digital ideas and the skill to bring them to life."

In January, W+K Amsterdam boosted its creative team by appointing seven new creatives.

Follow Sophie Maden on Twitter @Sophie_Maden


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).