W&K was recognised for "the other side", an interactive YouTube campaign for Honda that brought to life the Civic Type R. The work also scooped a silver Lion.
AKQA’s London and Shanghai offices picked up a gold Lion and a bronze Lion for Nike’s "house of mamba", which transformed a basketball court at a Kobe Bryant training camp into an interactive experience.
The Grand Prix in Cyber went to Droga5 New York for Under Armour’s "I will what I want", featuring Gisele Bündchen, the fashion model.
UK agencies that garnered silver Lions in the category included Rainey Kelly Campbell Roalfe/Y&R London with The Royal British Legion for "every man remembered"; Don’t Panic London for Greenpeace’s "Lego - everything is not awesome"; R/GA London for Beats by Dre’s "the game before the game", and WCRS London for "look at me" campaign with the charity Women’s Aid.
Last year, OgilvyOne's "magic of flying" for British Airways scooped both Gold and Silver Lions in the Cyber category.