Wieden & Kennedy creates first TV spot for Tesco

Wieden & Kennedy's first television ad for Tesco launches this week, promoting a £5 saving for customers who spend £40, following the supermarket's split with The Red Brick Road.

Creative for the tactical campaign features the 'Thunderbirds' theme and pushes the brand's offer that takes £5 off a £40 grocery spend, online and in-store, before Thursday 25 October.

The countdown from the Thunderbirds theme is used to drive home the saving of £5, while the strapline 'Every Little Helps' features prominently after the supermarket considered dropping it during the review process.

The television spot is being supported by press and online activity.

Tactical activity for the promotion comes ahead of a major pre-Christmas brand campaign created by Wieden & Kennedy, announced by Tesco chief executive Philip Clarke during the supermarket’s last financial update.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More