Wieden & Kennedy creates first TV spot for Tesco

Be the first to comment

Wieden & Kennedy's first television ad for Tesco launches this week, promoting a £5 saving for customers who spend £40, following the supermarket's split with The Red Brick Road.

Creative for the tactical campaign features the 'Thunderbirds' theme and pushes the brand's offer that takes £5 off a £40 grocery spend, online and in-store, before Thursday 25 October.

The countdown from the Thunderbirds theme is used to drive home the saving of £5, while the strapline 'Every Little Helps' features prominently after the supermarket considered dropping it during the review process.

The television spot is being supported by press and online activity.

Tactical activity for the promotion comes ahead of a major pre-Christmas brand campaign created by Wieden & Kennedy, announced by Tesco chief executive Philip Clarke during the supermarket’s last financial update.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published