Wieden & Kennedy puts Alison Hoad in planning chief post

Wieden & Kennedy has hired a planning director two weeks after the agency moved into its London offices.

Wieden & Kennedy has hired a planning director two weeks after the

agency moved into its London offices.



Alison Hoad, formerly at Lowe Howard-Spink, landed the job only days

before her 30th birthday.



Mike Perry, the managing director of W&K, said: ’Planning is changing

fundamentally. We saw a lot of people at lots of different levels but in

the end we went for someone young, energetic and fresh.’



Hoad left Lowes in June last year to go travelling for nine months. At

the time of her departure she was a board planner on the Tesco business

but, during nearly four years at the agency, she also worked on

Vauxhall, Coca-Cola and Smirnoff.



’I didn’t just want to come back to planning on a big account at a big

agency,’ Hoad commented. ’Working here is like being part of a

start-up.



I’ve always been impressed by W&K’s brilliant work, and its long

relationships with its clients mean you can really get your teeth into a

brand.



’The agency also appealed to me because I will be working in a small

team - it’s a place you can grow with.’



Hoad, who will get straight to work on Nike, expects to hire a team of

planners once W&K becomes established in London.



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