Wieden & Kennedy has hired a planning director two weeks after the
agency moved into its London offices.
Alison Hoad, formerly at Lowe Howard-Spink, landed the job only days
before her 30th birthday.
Mike Perry, the managing director of W&K, said: ’Planning is changing
fundamentally. We saw a lot of people at lots of different levels but in
the end we went for someone young, energetic and fresh.’
Hoad left Lowes in June last year to go travelling for nine months. At
the time of her departure she was a board planner on the Tesco business
but, during nearly four years at the agency, she also worked on
Vauxhall, Coca-Cola and Smirnoff.
’I didn’t just want to come back to planning on a big account at a big
agency,’ Hoad commented. ’Working here is like being part of a
I’ve always been impressed by W&K’s brilliant work, and its long
relationships with its clients mean you can really get your teeth into a
’The agency also appealed to me because I will be working in a small
team - it’s a place you can grow with.’
Hoad, who will get straight to work on Nike, expects to hire a team of
planners once W&K becomes established in London.