Wieden & Kennedy reveals Selfridges window designs

LONDON - Wieden & Kennedy has unveiled the first glimpses of its window designs for Selfridges, a project it secured in May following a pitch against artists and designers.

  • KnittedDNA.jpg

    KnittedDNA.jpg

  • PORTAWOMB.jpg

    PORTAWOMB.jpg

  • WALKINGBAG.jpg

    WALKINGBAG.jpg

  • 0GRAVITYPAINT.jpg

    0GRAVITYPAINT.jpg

  • Windowdisplay.jpg

    Windowdisplay.jpg

  • ORATORMAL.jpg

    ORATORMAL.jpg

of

The windows, situated on the west-facing side of the landmark building, aim to celebrate 100 years of the store by fast-forwarding 100 years into the future to 2109.

Launching on 3 July, the "Future A-Z" installation takes an existential look at the way we might lead our lives in the future through the objects that may become the essential products of future generations' lifestyles.

For example, O is for Orator-Mal, a product that translates what your pet is saying, while P is for Porta-womb which enables mothers to "retain their figure throughout pregnancy".

A teaser viral encourages consumers to enter the competition that runs alongside the window display, inviting people to come up with ideas for the letter X.

The public can make their pitch for the letter by sending their ideas by mail or applying online at www.selfridges.com/ideax  by 26 July.

The winning idea, selected by a panel of Selfridges judges, will be displayed in the window from 8 July.

In the Gallery:

K is for KNITTED DNA – A method for DNA reconstruction using experimental yarns.

O is for ORATOR-MAL – This animal translator interprets up to 12 different dialects. 

P is for PORTA-WOMB – A method for retaining your figure throughout pregnancy with a convenient cord tidy.

W is for WALKING BAG – Walking Bags can follow you round the store and all the way home.
    
Z is for ZERO-GRAVITY PAINT – Enables consumers to give any object instant zero-gravity properties.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).