Wieden & Kennedy trials limits to working hours

Wieden & Kennedy London is trialling work rules that could spell an end to the agency's reputation for gruelling hours - as well as the nickname "Weekend & Kennedy".

W&K: acting to end the long-hours culture at the agency
W&K: acting to end the long-hours culture at the agency

For the next few months, the creative agency is barring staff from organising meetings before 10am and after 4pm in a bid to stop its employees coming into work too early and leaving too late. No staff will be expected to work more than 40 hours a week. 

Agency staff have also been told not to send or read work e-mails after 7pm and are encouraged to leave work at 4.30pm on Fridays.

The scheme is the brainchild of Wieden & Kennedy London’s deputy managing director, Helen Foulder.

Neil Christie, the agency’s managing director, told Campaign that the changes are intended to make Wieden & Kennedy a more appealing place to work.

In recent years, creative agencies have been forced to compete for talent with tech companies, such as Google, that ask an equal commitment of employees but are able to offer higher salaries to recruits.

Wieden & Kennedy is by no means the only creative agency to earn a nickname because of its culture of making staff work long hours. Bartle Bogle Hegarty  is sometimes referred to as "GBH" (grievous bodily harm) rather than by its initials, while 72andSunny has earned the moniker "72andSunday".

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).