Wieden & Kennedy wins Tyrrells

Wieden & Kennedy London has won Tyrrells creative advertising account without a pitch.

Tyrrells appointed Wieden & Kennedy London
Tyrrells appointed Wieden & Kennedy London

W&K will start work on the account immediately and is Tyrrells' first advertising agency. The crisps brand approached W&K about working together and then appointed the agency without a pitch.

Tyrrells’ decision to appoint an advertising agency follows the appointment of Jocelyn McNulty as its marketing director. McNulty joined the company in November from a consulting company, called Claria, where she was managing director.

McNulty, said: "Wieden & Kennedy is a creative agency at the very top of its game and joins our other specialist agencies: Big Fish who leads our pack design and Spider who handle our PR giving us a premier division marketing support team.

"Wieden & Kennedy really seem to understand the Tyrrells brand – especially when they were knee deep in mud on our Herefordshire potato farm! We are delighted to be working with them."

In 2012 Oliver Rudgard, a former marketing director at Tyrrells, said the appeal of the brand was its absence from TV screens.

Neil Christie, W&K London’s managing director, added: "I love Tyrrells. Especially the sweet chilli and red pepper flavour. This win means I can now eat loads of them and call it work."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).