Will Awdry moves to Partners BDDH

Partners BDDH has poached the creative director Will Awdry from

Bartle Bogle Hegarty to be its new executive creative director.



Awdry, who will join the agency in May, has worked at BBH for 14 years

across a portfolio of accounts including Haagen-Dazs, Audi and Levi

Strauss.



Awdry's appointment marks the end of an nine-month search by the agency,

which has been without creative leadership since July last year

following the departure of its creative director, John Dean.



Awdry said: 'You don't leave BBH lightly, but there are very few

opportunities like this one. I bought into the management team at

Partners and the opportunity to do great work.'



During his time at BBH Awdry has won awards including a Cannes gold for

Levi's 'shrink to fit' and a silver for Haagen-Dazs. He also won a

Creative Circle silver for Swinton Insurance and a Campaign Press silver

for Hyundai and Adidas. Last year the agency won a Cannes gold and

silver for its work for Audi.



Awdry left BBH in 1994 to become the head of copy at Leagas Delaney, but

returned to the agency 15 months later. He became the creative director

of BBH Unlimited, the total communications subsidiary, when it was

established in September 1998.



However, the outfit was folded back into the main agency after two

years.



Since then he has been concentrating on the digital direction of the

company.



Nigel Long, Partners' chief executive, said: 'We undertook a rigorous

search of the marketplace both here and abroad and were lucky to come

across Will. He has got a great mind, a fantastic creative pedigree and

he embraces a collaborative way of working.'



Awdry commented: 'Partners has undergone some difficulties over the last

couple of years, but they have very ably produced some good work

throughout. The agency has got a good client list that I look forward to

working on.'



Long added: 'There is nothing more important to this business right now

than the creative product, and Will's appointment reflects our

commitment to this.'



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).