Partners BDDH has poached the creative director Will Awdry from
Bartle Bogle Hegarty to be its new executive creative director.
Awdry, who will join the agency in May, has worked at BBH for 14 years
across a portfolio of accounts including Haagen-Dazs, Audi and Levi
Awdry's appointment marks the end of an nine-month search by the agency,
which has been without creative leadership since July last year
following the departure of its creative director, John Dean.
Awdry said: 'You don't leave BBH lightly, but there are very few
opportunities like this one. I bought into the management team at
Partners and the opportunity to do great work.'
During his time at BBH Awdry has won awards including a Cannes gold for
Levi's 'shrink to fit' and a silver for Haagen-Dazs. He also won a
Creative Circle silver for Swinton Insurance and a Campaign Press silver
for Hyundai and Adidas. Last year the agency won a Cannes gold and
silver for its work for Audi.
Awdry left BBH in 1994 to become the head of copy at Leagas Delaney, but
returned to the agency 15 months later. He became the creative director
of BBH Unlimited, the total communications subsidiary, when it was
established in September 1998.
However, the outfit was folded back into the main agency after two
Since then he has been concentrating on the digital direction of the
Nigel Long, Partners' chief executive, said: 'We undertook a rigorous
search of the marketplace both here and abroad and were lucky to come
across Will. He has got a great mind, a fantastic creative pedigree and
he embraces a collaborative way of working.'
Awdry commented: 'Partners has undergone some difficulties over the last
couple of years, but they have very ably produced some good work
throughout. The agency has got a good client list that I look forward to
Long added: 'There is nothing more important to this business right now
than the creative product, and Will's appointment reflects our
commitment to this.'