Creative technologist, Wieden & Kennedy
Hooke, 28, is a product of Wieden & Kennedy’s now-defunct Platform programme. He won a place on the training scheme in 2009 after dressing up in an ice-cube suit to hand out cool water bottles to Tube commuters as part of his test brief – and hasn’t looked back since.
A youth spent fiddling with computers has served Hooke well, as he has been responsible for some of W&K’s most exciting digital work. He created an interactive mobile app for a Honda launch as part of his first project.
Hooke was also instrumental in helping his shop win Tesco’s business and worked closely with colleagues to develop prototype apps. "You get a lot of freedom here [at W&K] and you have time allotted to just do R&D stuff, so I feel quite lucky," he says.
"Will is the prototypical creative technologist," Graeme Douglas, the interactive creative director at W&K, says. "Brilliantly conceptual, skilled in craft and coding and with no preordained channel or platform biases, he represents an industry future that so many espouse but precious few can actually deliver."