Will Omnicom keep faith in ailing CDD?

Campbell Doyle Dye's failure to secure the £10 million Bacardi account has raised questions about the future direction of the agency.

CDD opened with Omnicom's backing, including the BBDO-aligned Mercedes account, in 2001. Four years on and the agency has failed to grow, although it is said to have moved into the black this year. Its only major retained client remains Mercedes, worth £17 million.

As speculation mounts about CDD's future viability, it is feasible that Omnicom could shift Mercedes into one of its other agencies, most likely Abbott Mead Vickers BBDO. Peter Mead, the chairman of Omnicom Europe, denied Omnicom was considering folding CDD into AMV. Although Omnicom and CDD are business partners, Mead said CDD was a private company in charge of its own destiny.