The behind-the-scenes film shows a selection of action shots from the ad shoot with an interview with artist, will.i.am who stars in the ad, created by CHI & Partners.
He explains the premise of the ad. "The car is a geometric masterpiece and all the things the NX passes [in the ad] resemble the car’s aesthetics."
He adds that his role in the ad is to spot the car as he is emerging from a club and take a "double-look" and appreciate its geometry.
The film is set to the star’s track, ‘Dreaming about the Future'. As part of the wider campaign will.i.am is designing his own limited edition version of the NX.