William Grant calls global Glenfiddich pitch

William Grant & Sons is reviewing the global advertising account for its Glenfiddich whisky brand.

The review was kicked off following the restructure of the company's marketing department at the start of this year. William Grant is understood to be talking to a number of undisclosed advertising agencies and it is thought to be close to making a decision.

The Glenfiddich brand has become synonymous with its stag icon, which will remain a central plank of its marketing strategy. The brand is the world's biggest-selling single malt whisky.

Glenfiddich's global advertising is currently handled by the US-based agency Merkley & Partners, which is part of the Omnicom Group. The advertising account was previously split between VCCP and Merkley & Partners, but was consolidated into the latter following a roster review in 2004.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).