William Hill appoints first head of mobile marketing

William Hill has appointed Fiona Stevenson as its first head of mobile marketing, as it seeks to increase the brand's presence on mobile.

Willkiam Hill: appoints Fiona Stevenson as head of mobile marketing
Willkiam Hill: appoints Fiona Stevenson as head of mobile marketing

Stevenson joins from EA Mobile, where she was product marketing director. Prior to that, she worked at T-Mobile International as head of MMS marketing.

Stevenson will be responsible for raising consumer awareness about the bookmaker's various mobile products and grow its marketing activity in the channel. She will report directly to Kristof Fahy, group marketing director at William Hill.

Her appointment comes as the brand invests in new technology to improve the mobile service. Last month, it unveiled a new version of its mobile optimised site, which gives users access to more than 500,000 markets every week.

It offers a number of iPhone apps including Shake-a-bet, Match Predictor and Mobile Sportsbook, and The Racing Post. It is also looking to integrate mobile cashless payments.

William Hill, which has more than 2,350 betting shops in the UK, has recorded a 23% growth in revenue coming from online, compared to a 2% growth in retail.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More