William Hill appoints first head of mobile marketing

William Hill has appointed Fiona Stevenson as its first head of mobile marketing, as it seeks to increase the brand's presence on mobile.

Willkiam Hill: appoints Fiona Stevenson as head of mobile marketing
Willkiam Hill: appoints Fiona Stevenson as head of mobile marketing

Stevenson joins from EA Mobile, where she was product marketing director. Prior to that, she worked at T-Mobile International as head of MMS marketing.

Stevenson will be responsible for raising consumer awareness about the bookmaker's various mobile products and grow its marketing activity in the channel. She will report directly to Kristof Fahy, group marketing director at William Hill.

Her appointment comes as the brand invests in new technology to improve the mobile service. Last month, it unveiled a new version of its mobile optimised site, which gives users access to more than 500,000 markets every week.

It offers a number of iPhone apps including Shake-a-bet, Match Predictor and Mobile Sportsbook, and The Racing Post. It is also looking to integrate mobile cashless payments.

William Hill, which has more than 2,350 betting shops in the UK, has recorded a 23% growth in revenue coming from online, compared to a 2% growth in retail.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).