William Hill reviews £8m ad account again

William Hill is reviewing its £8m advertising account for the third time in just over a year.

William Hill: appointed The Bank earlier this year
William Hill: appointed The Bank earlier this year

The bookmaker has approached agencies inviting them to pitch for the business just six months after appointing The Bank.

William Hill appointed The Bank in April after the bookmaker's group brand and marketing director, Kristoff Fahy, split with the previous incumbent, The Brooklyn Brothers, and called a review.

The Brooklyn Brothers had worked on the account for only three months. Before that, William Hill had used an in-house marketing team to create the majority of its ads.

It had also worked with the Manchester-based agency BJL on a project basis. William Hill's most recent major ad campaign was a football-themed ad launched ahead of the World Cup to draw in bets. The campaign, by The Bank and using the line "I will", featured football fans making promises to themselves.

Another TV spot for the brand using the "I will" strapline was released in September for the start of the group stages of the Champions League. The ad used the Sex Pistols song Pretty Vacant as a soundtrack.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published