The campaign is called "make time" and was created by The & Partnership New York. It launched yesterday, will comprise TV, social, digital and outdoor executions across the US, Asia Pacific and EMEA, and will run until 30 June.
In one of the ads, Will.i.am is shown going about his busy day and telling the camera he doesn’t have time to read The Wall Street Journal, before being shown checking out the publication on his iPad. The end line is: "People who don’t have time, make time to read The Wall Street Journal".
Other spokespeople who appear in the campaign include Tory Burch, the fashion designer, and Bill McDermott, the chief executive officer of SAP.
Gerard Baker, The Wall Street Journal’s editor-in-chief, said: "We know how valuable Journal readers’ time is, which is why we are dedicated to surpassing their expectations every day through our peerless journalism – in print and digital, and in newsletters.
"Whether it is our real-time business, financial and economic coverage, our expert reporting on technology, our broad coverage of global politics and policy, our unrivalled sports, culture, fashion, arts and entertainment reporting, we continue to extend the reach of our journalism while striving to shed light on the issues that matter most."
The work was written by Patrick Regan, art directed by Jerome Leclere and directed by Tom Carty through Gorgeous.
The Wall Street Journal is published through Dow Jones & Company, which is part of News Corp.