William Reed adds to food portfolio with Miller acquisitions

William Reed, publisher of The Grocer, has gained a bigger slice of the food market by buying Miller Freeman’s UK food and retail exhibitions and the monthly magazine, Food Manufacture.

William Reed, publisher of The Grocer, has gained a bigger slice of

the food market by buying Miller Freeman’s UK food and retail

exhibitions and the monthly magazine, Food Manufacture.



The deal was completed just hours before the two exhibitions - Food and

Drink Expo and the associated Convenience Retailing Show - opened at the

NEC on 19 March.



The Miller Freeman exhibition Forecourt International was also included

in the package and will sit alongside William Reed’s Forecourt Trader

magazine.



The publisher plans to fold Food Manufacture into its own title, Inside

Food and Drink. Food Manufacture was first published in 1927. It is

aimed at suppliers and pulls in large chunks of its ad revenue from

recruitment.



The first combined issue will appear in May and will have a controlled

circulation of 11,500 plus around 900 subscriptions.



Jerry Gosney, director of publishing at William Reed, is currently in

negotiations to hire a number of Miller Freeman’s sales people.



Food Manufacture’s ad manager Steve Negus, who ran a team of three, may

move over along with the Chiswick-based exhibitions sales team.



Gosney commented on the deal: ’There is a natural fit between Food

Manufacture and our Inside Food and Drink. The former has a strong

technical focus, while Inside Food and Drink has won respect for the

intelligent and newsy way in which it deals with key issues.’



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