Williams F1 hires Rufus Leonard to overhaul brand online

Williams F1, the British Formula 1 team, has appointed Rufus Leonard to lead the transformation of its online presence.

Williams F1: hires Rufus Leonard for online overhaul
Williams F1: hires Rufus Leonard for online overhaul

Rufus Leonard has been charged with creating a new user experience across multiple digital channels. It will also consolidate Williams F1’s entire digital estate, which includes the F1 team, Williams Advanced Engineering, Williams Hybrid Power and the Williams Conference Centre.

The digital agency won the business after a competitive pitch against three other undisclosed agencies. It is not clear if there was an incumbent on the account, however Rawnet built the current Williams website.

The work is due to go live before the 2013 FIA Formula 1 tournament.

Claire Williams, director of marketing and communications at Williams F1, said: "We're developing our web estate with Rufus Leonard to provide us with a creative and unique digital experience which puts the user first.

"As a high performance and innovative business, we always look to align with other companies who share these values."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.