Winner says ad industry has its head up its 'own arse'

LONDON - Michael Winner silenced delegates at this week's Campaign Creative Conference, accusing the industry of having 'its head so far up its own arse that it has to open its mouth to see out'.

Michael Winner silenced delegates at this week's Campaign Creative Conference, accusing the industry of having its head so far up its own arse that it has to open its mouth to see out.

Called upon to defend the esure campaign that he directed and starred in, Winner called a delegate "stupid" when he asked whether the ads were an insult to viewers' intelligence. Winner also criticised the industry practice of "spinning shoots out over three days to make more money", before walking out of the room.

Earlier, in a keynote speech, Andy Berlin, the chairman of Berlin Cameron Red Cell, warned delegates that the advertising industry is a broken model that will not survive without radical change.

"Creativity is being restrained by the need to make profits," he said. "Clients are beginning to feel about agencies as they did about lawyers in the 80s and 90s."

"Delivering client control is what agencies need to strive for, rather than chasing the latest fad," he added.

"The big idea that will change the advertising business is the concept of shared risk where we split revenues and costs 50/50 between the agency and the brand owner."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published