Wins this week: 21st Century Fox, Weight Watchers, Toyota

A string of high-profile media accounts have moved, as well as ad accounts for a range of brands.

Weight Watchers: has worked with Saatchi & Saatchi since 2011
Weight Watchers: has worked with Saatchi & Saatchi since 2011

Mindshare has won 21st Century Fox's £150m European media account. Vizeum had held the UK business since 2007. Zenith and Vizeum won Fox's North American account earlier this year.

Weight Watchers has handed its estimated £10m media planning and buying account to Blue 449. The account moved from OMD UK without a pitch. 

Toyota has consolidated its European advertising and media businesses into The & Partnership from Saatchi & Saatchi and Zenith without a pitch.

Seat, the Volkswagen Group marque, has appointed C14torce and Droga5 London as part of a group-level decision to invest in the brand and increase sales. Lola MullenLowe was the incumbent.

On the Beach, the online travel company, has picked St Luke's as its ad agency without a formal pitch after holding chemistry meetings with agencies. The brand previously worked with Cheetham Bell JWT.

Music Magpie, the ecommerce website, has appointed Driven as its creative agency after a competitive pitch. The account was previously held by Albion. 

ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming series of I’m A Celebrity Get Me Out Of Here after a competitive pitch. It is the first time ITV has worked directly with Somethin’ Else for social media content, though the agency is currently retained by the Brit Awards, which is broadcast in February. 

Little Dish, the children's healthy food brand, has picked M&C Saatchi as its creative agency of record. There is no incumbent but there was a competitive pitch. 

Perfetti Van Melle, the confectionery and chewing-gum manufacturer that owns Mentos, has chosen Maxus as its lead UK media agency. Maxus won the account following a competitive four-way pitch. The incumbent is AMS Media Group.

Historic Royal Palaces has appointed AKA to its UK media buying and planning business, replacing M2M. 

Metcalfe's Skinny Popcorn, the brand bought by Kettle Foods in September, has appointed Joint as its lead creative agency. Quiet Storm previously worked with the brand. 

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1 Making media fun again: why we must free our industry from outdated models

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