Wins this week: Benenden, Bettson, VO5

Benenden, the mutual not-for-profit healthcare provider, has appointed creative agency St Luke's to handle its £5m advertising account.

Center Parcs: picks Metapeople Duisburg to handle programmatic work
Center Parcs: picks Metapeople Duisburg to handle programmatic work

St Luke’s won the Benenden business following a competitive pitch. The review was handled directly and there is no incumbent agency. Work will begin on the business immediately, with St Luke’s creating a campaign for 2016 across multiple media platforms as Benenden seeks to explain why it is different from conventional private healthcare and increase its awareness.

Betsson Group, the Swedish gambling operator, has appointed Leo Burnett to lead its international advertising strategy and creative for the brand. Read more on this story. 

Unilever hair brand V05 has appointed boutique creative agency Crush to develop its UK consumer lifestyle strategy. The multi-year strategy will hone in on consumer passions such as music and its relationship to personal style, with the brand activating across a number of different platforms through collaborations with a series of lifestyle partners. Mike Dowuona, managing director and lead creative strategist for Crush will lead the account, working alongside Mindshare and the wider brand agency team.

Loaf, the laid-back home retailer that encourages its customers "to loaf" at home on its handmade beds and sofas, has hired Goodstuff Communications to handle its media planning and buying account following a competitive pitch. The incumbent on the account was more2.

Metapeople Duisburg has won a contract with Center Parcs to manage the company’s programmatic display campaigns and increase its brand awareness over the summer holidays, following a successful trial period. Metapeople supported Center Parcs in implementing its first international display strategy across Belgium, the Netherlands and Germany. The campaign focused on programmatic display and video content, which ran alongside a TV campaign to advertise the company’s 25 holiday parks.

Following the unveiling of a major rebrand, private jet booking app Stratajet has appointed digital agency Roast following a competitive pitch process. Developed by former military officer and pilot Jonny Nicol, the app provides real-time, accurate prices of private jet flights. Roast will carry out both natural and paid search for the booking platform, working closely with the development teams during the upcoming site expansion into international territories, including a US launch later this year.


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