Wins this week: KFC, Guinness, Bank of Scotland

Campaign's round-up of account moves across advertising and media.

Guinness: adds R/GA London to its agency roster
Guinness: adds R/GA London to its agency roster

KFC has awarded its advertising account to Mother, bringing an end to a 15-year relationship with Bartle Bogle Hegarty.

Guinness has added R/GA London to its roster of agencies after a competitive pitch process. R/GA has been chosen as the digital agency of record for the Dublin-based Guinness global brand team, which formerly worked with Abbott Mead Vickers BBDO. AMV will continue to handle community management and social content creation in Europe in addition to the above-the-line UK ad account.

Bank of Scotland has awarded Anomaly London its creative advertising account after a competitive pitch, ending Y&R London's 15-year relationship with parent Lloyds Banking Group. Y&R did not repitch for the business and the review was handled by AAR.

The Women's Equality Party has confirmed Now as its long-term creative agency partner. Cheil London, which had itself been appointed by the political party last year, is still completing two more projects for WEP. 

Porcelanosa, the kitchen, bathroom and tile retailer, has awarded its full-service UK ad account to Recipe Advertising. It is the brand's first UK creative agency appointment. 

Fashion accessories brand Anya Hindmarch has appointed specialist digital agency Oban International to develop online strategies for the brand's global ecommerce sites.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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