Wins this week: Max Factor, Green Flag, Jackpotjoy

Campaign's weekly round-up of account moves across advertising and media.

Dunkin' Brands: appoints Martin London to work on Dunkin' Donuts and Baskin-Robbins
Dunkin' Brands: appoints Martin London to work on Dunkin' Donuts and Baskin-Robbins

Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the make-up brand.

Green Flag, Direct Line Group's breakdown recovery service, has appointed WCRS as its lead creative agency. The ad account moves from CHI & Partners, which picked up the account in 2010.

Jackpotjoy, the online bingo and gaming company, has appointed The Corner to manage its UK advertising account as it looks to increase brand awareness and customers. The brand previously worked with Isobel.

Shop Direct, which owns Very.co.uk, has consolidated its media business into Dentsu Aegis Network following a closed pitch process. The company has picked up the mobile and programmatic accounts from Somo and Mythings respectively. It will also handle content for Shop Direct.

Martin London, part of Interpublic Group, has been appointed to work with Dunkin’ Donuts and sister brand Baskin-Robbins on digital, social and experiential projects. The brands, owned by Dunkin' Brands Group, previously worked with Southpaw.

Cider brand Aspall has appointed J Walter Thompson London to be its first ad agency ahead of expansion plans.

GCF Groupe has appointed Cauliflower to develop brand strategy and work on the integrated ad account for its wine brands Calvet and J.P Chenet without a pitch. The work was previously handled by Sopexa.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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