Wins this week: McDonald's, Sky Mobile, Intel

Fast food giant McDonald's ended its 35-year relationship with Leo Burnett this week after moving its US ad account into Omnicom.

McDonald's: Omnicom to set up dedicated unit for US ad account
McDonald's: Omnicom to set up dedicated unit for US ad account

The UK McDonald's account is still with Leo Burnett London, while Omnicom will set up a dedicated unit in Chicago to service the US ad business. Read more about this story.

Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. Read more about this story.

TBWA\Chiat\Day has been named global business-to-business strategic and creative agency for chip-maker Intel after a three-month pitch. TBWA\London was a key player in the win and will be one of the lead hubs for the subsequent campaign roll-out.

The Royal Horticultural Society has appointed Creature to overhaul its brand. Read more about this story.

Glenmorangie is rolling out a new global on-trade campaign for its single malt flagship product Glenmorangie Original. Jack Morton Worldwide was appointed for the project, which will run through to the end of the year.

MQ, a new charity supporting mental health research, has appointed Pablo as lead agency for its forthcoming national public campaign after a competitive pitch that was handled by AAR. There is no incumbent.

Newly launched high-end London boxing gym brand BXR has appointed RNF Digital Innovation to develop its launch website and consumer app. 


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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