Wins this week: McVitie's, Labour Party, Women's Equality Party

CHI & Partners wins two international accounts, while two political parties have appointed ad agencies amid speculation of an early General Election in the UK.

Women's Equality Party: has worked with Cheil since February
Women's Equality Party: has worked with Cheil since February

CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands alongside CHI & Partners and won their international shopper marketing business as part of the process.

The international business for McVitie's does not affect the UK ad account, held by Grey London.

The Labour Party has appointed Krow Communications as its ad agency amid speculation of an early General Election. The party previously worked with Lucky Generals.

Cheil London has been hired as the Women’s Equality Party’s lead creative agency. The party did not call a pitch but did hold informal talks with other ad agencies. Cheil has worked with the party since February when Oystercatchers launched an initiative to build innovative campaigns for the party, supported by several agency figures.

Cox Automotive, the owner of and Autotrader in the US, has appointed Partners Andrews Aldridge to work on its customer experience and digital activity.

Empiric Student Property, the investment fund, has appointed Quiet Storm as its creative agency without a pitch. The agency has been tasked with launching the its new consumer brand Hello Student.


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