Wins this week: Sainsbury's, Johnnie Walker, Cadbury

Campaign's round-up of account moves across advertising and media.

Haven: Iris wins advertising business
Haven: Iris wins advertising business

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

Johnnie Walker has appointed R/GA London to handle its global digital advertising. The move does not affect Anomaly, which works on the above-the-line business. 

Mondelez International has picked VCCP as its new lead global ad agency for Cadbury after a competitive pitch. The chocolate brand moves from 11-year incumbent Fallon London, which did not repitch.

MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen, from incumbents Omnicom and Havas.

Samsung Electronics has chosen Wunderman to lead its CRM and loyalty marketing activity across Europe. The incumbent agency on the account was Amsterdam-based Yourzine. Oystercatchers handled the process.

Rekorderlig, the Swedish flavoured-cider brand, has awarded its advertising account to Havas. Saatchi & Saatchi London has held the business since 2014 and was involved in initial discussions with the brand ahead at the start of the review process. The process was handled by ISBA.

Iris has been chosen by Haven to be its lead creative and strategic agency, following a four-way competitive pitch to handle its integrated business in the UK. Iris will take on all TV, social, content, CRM and digital activity for the brand. Souk previously worked with Havas and Haystack handled the pitch.

Yopa, the start-up digital estate agency, has appointed Lucky Generals to handle its advertising without a pitch. Yopa called a review last year and hired Publicis London to create a one-off brand-awareness campaign.

The National Trust has appointed MullenLowe London to handle its advertising after a competitive pitch. The account has moved from 18 Feet & Rising, which had worked with National Trust since 2012. Agency Insight handled the pitch. 

CreativeRace has been appointed to the social media account for convenience food brand Naked Noodle, owned by Symington’s. CreativeRace already managed social for Symington’s brand Mug Shot, and was appointed to Naked Noodle without a pitch. There was no incumbent agency.

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