Wins this week: TfL, Cancer Research UK, Arla Foods, Garmin

As revealed by Campaign on Monday, Transport for London has reappointed MEC to its £10m media account.

Cancer Research UK: Anomaly picked up the charity's Race for Life account
Cancer Research UK: Anomaly picked up the charity's Race for Life account

MEC's retention of the TfL business completed the transport company's long-running agency review process, in which VCCP picked up advertising, Exterion Media won outdoor, and JCDecaux was appointed for bus shelters. Read more on this story.

Cancer Research UK has appointed Anomaly London as the new creative agency for the charity’s Race For Life events. Anomaly London already handles the charity’s main advertising account, having won the business after a competitive pitch in 2015. Mother had held the Race For Life account since 2013. A spokesman for Cancer Research said the charity shifted the Race For Life account from Mother into Anomaly because it was keen for the brand to share the "right now" position, which was created by Anomaly,

Rainey Kelly Campbell Roalfe/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier, one of the oldest Swiss Banks and a leading global wealth and asset manager, is preparing a major branding and advertising launch campaign.

Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work, previously managed by HRG, following a competitive three-way pitch and will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. The first integrated campaign will launch in June.

Habitat, the homeware store, has appointed Rapier to handle its CRM account following a competitive pitch process against Planning Inc and MRM Meteorite. There is no incumbent on the business as CRM was previously handled in-house. Rapier has been tasked with helping the brand to develop a "more customer-focused marketing and communications operating model". The agency will create a customer database, new customer segmentation and put together an eCRM programme.

John Ayling & Associates are celebrating three account wins this week. The media agency picked up The Money Shop’s £1.8m media planning and buying business without a pitch after an initial trial period.  The Money Shop is currently in the process of refurbishing its 235 retail outlets and ramping up their digital presence. The incumbent agency was M2M.

JAA has also been re-appointed to handle Shelter after a competitive re-pitch. The charity that campaigns to end homelessness and bad housing in England and Scotland celebrates its 50th birthday this year. JAA will be working on all their fundraising activity to support Project 50 as well as the charity’s traditional Christmas appeal in a mix of offline and digital. Nielsen spend last year was £1.4million.

Following a competitive pitch, JAA has also been appointed to handle media for Garmin, the sat-nav and GPS device maker, in the UK and Ireland.  An upcoming campaign will include a mix of TV/radio, digital social media.  Neilsen spend last year was £600,000.  The incumbent company was AMS.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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