Wins this week: Vodafone, Nytol and Virgin Money

Campaign's weekly roundup of account moves across advertising and media

Vodafone has hired OgilvyOne
Vodafone has hired OgilvyOne

Vodafone has picked OgilvyOne to lead its customer acquisition programme. The account was previously with Grey London.

Nytol has awarded Lucky Generals as its creative agency. Incumbent shop Grey London declined to pitch.

Virgin Money has picked M/SIX as its primary media planning and buying agency. Periscopix and iProspect (the incumbent on pay-per click) were both involved in the pitch.

The British Red Cross has appointed Creature of London to handle its creative and strategy work. It is the first time the charity has worked with a retained lead strategic and creative agency.

The7stars has won the UK and Ireland media planning and buying account for global luxury fashion company the FF Group. The incumbent is M2M.

Bareface picked up the social media account for European tyre company, ATS Euromaster, after a four-way pitch. The incumbent agency was McCann Erickson.

The International Olympic Committee appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea. The project will be led out of the Publicis UK office, with support from Publicis New York.

Vice Media has appointed Vizeum to handle its media planning and buying, excluding digital. There was no incumbent on the account.


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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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