Winter is here for King's (Landing) Cross

Sky, Transport for London and Exterion Media created "Stark" makeovers for London's largest stations to celebrate the launch of the latest Game of Thrones season.

London's busy underground stations, Kings Cross and Waterloo, hosted a Game of Thrones experience for commuters to celebrate the launch of its latest season on 17 July.

The Iron Throne, White Walkers and buskers playing the show's theme were all seen at King's Cross to celebrate the seventh season of the fantasy phenomenon. 

TfL's Graeme Craig, director of commercial development, discussed how "between us and Exterion Media, we're looking to make the best use out of the best out of home advertising estate in the world".

Craig also explainied how experiential marketing such as this can "transform our estate" as well as "the outdoor industry".

For TfL, Craig hopes that this experience will keep to their brand promise that "every journey matters" for the millions of daily users of the underground. 

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).