Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.

The brand will be supported by a £3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand.

Credits

Brand manager
Executive creative director
Creative directors
Art director
Copywriter
Group account director
Account director
Agency planner
Agency producer
Production company
Directors
Producer
Director of photography
Post-production
Audio post-production
Media agency
PHD

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