Wix.com's Super Bowl ad sees Kung Fu Panda characters parody Budweiser and Old Spice classics

Wix.com's 30-second TV spot, which will air during Sunday's Super Bowl, features Kung Fu Panda recreating some well-known ads of yesteryear.

In the animated ad, created in-house by Wix.com and Dreamworks Animations, Kung Fu Panda contemplates the idea of promoting Mr Ping’s Noodle Shop with a "big commercial"

The characters, taken from the upcoming movie sequel Kung Fu Panda 3, soon realise that every successful business promotion starts with a website, and promote Wix.com as the right provider.

The ads parodied are Budweiser’s "Budweiser Frogs" from 1995, created by D'Arcy Masius Benton & Bowles, and Old Spice’s "the man your man could smell like" from 2010, created by Wieden & Kennedy.

The spot promotes the brand’s #StartStunning campaign and will air during the third quarter of the broadcast, on CBS, on 7 February.

Omer Shai, Wix.com’s chief marketing officer, said: "For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website. With Wix, regardless of size or advertising budget, everyone can tell their own story.

"We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad."

Last week Wix.com launched a UK ad to promote its brand, in which Po compares his Wix.com-created website with others that are "old than leftover noodles".

TwoNil handles the company’s global media planning and buying.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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